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1. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building
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3. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
exclusively for this book by Millward Brown, one of the largest business research institutions in the world
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4. 
Cover image for Understanding social research
by 
Mouton, J. (Johann)
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Understanding social research / Mouton, J. (Johann)
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5. 
Cover image for Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
qualitative research : a researcher's perspective / Roddy Glen -- Creative briefing / Gary Duckworth
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by 
Burgess, Steven M.
Format: 
Books
Publication Date 
1998
Excerpt: 
The new marketing : building strong marketing strategies in South Africa today / Burgess, Steven M.
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