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13.

Cover image for Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2016

Excerpt:

Digital marketing / Chaffey, Dave, 1963- author.

Available: Copies:

14.

Cover image for Marketing management

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

Available: Copies:

15.

Cover image for Marketing research

Marketing research

by

Aaker, David A., author.

Format:

Books

Publication Date

2013

Excerpt:

Marketing research / Aaker, David A., author.

Available: Copies:

16.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Format:

Books

Publication Date

2011

Excerpt:

Marketing research / Aaker, David A.

Available: Copies:

17.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing research / Aaker, David A.

Available: Copies:

18.

Cover image for Marketing strategy

Marketing strategy

Marketing strategy

by

Walker, Orville C.

Format:

Books

Publication Date

2005

Excerpt:

Marketing strategy / Walker, Orville C.

Available: Copies:

19.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Bothma, Neels, 1959-

Format:

Books

Publication Date

2003

Excerpt:

Integrated marketing communication / Bothma, Neels, 1959-

Available: Copies:

20.

Cover image for Marketing, principles & perspectives

Marketing, principles & perspectives

by

Bearden, William O., 1945-

Format:

Books

Publication Date

2001

Excerpt:

Marketing, principles & perspectives / Bearden, William O., 1945-

Available: Copies:

21.

Cover image for Marketing principles & perspectives

Marketing principles & perspectives

by

Bearden, William O., 1945-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97024735.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/97024735.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97024735.html

Format:

Books

Publication Date

1998

Excerpt:

Marketing principles & perspectives / Bearden, William O., 1945-

Available: Copies:

22.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

Principles of marketing / Kotler, Philip, author.

Available: Copies:

23.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Principles of marketing / Kotler, Philip, author.

Available: Copies:

24.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2017

Excerpt:

Principles of marketing Kotler, Philip.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(16)

Kotler, Philip.

(12)

Armstrong, Gary (Gary M.)

(6)

Kotler, Philip, author.

(6)

(5)

Independent Institute of Education. Vega School.

(5)

McCarthy, E. Jerome (Edmund Jerome)

(5)

Perreault, William D.

(5)

Aaker, David A.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

Keller, Kevin Lane, 1956-

(4)

(4)

Quirk eMarketing (Firm)

(4)

Stokes, Rob (eMarketing specialist)

(4)

Strydom, J. W. (Johan Wilhelm), 1952-

(4)

Advertising Media Association of South Africa.

(3)

Belch, George E. (George Edward), 1951-

(3)

Belch, Michael A.

(3)

Beverland, Michael, author.

(3)

Duncan, Tom (Thomas R.)

(3)

Lindström, Martin, 1970-

(3)

Machado, Ricardo.

(3)

(3)

Van Heerden, Neels, 1957-

(3)

Affinity Advertising and Publishing.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Bearden, William O., 1945-

(2)

(2)

Boyd, Harper W.

(2)

Bush, Robert P.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

Cunningham, Nicole author.

(2)

Dru, Jean-Marie.

(2)

(2)

Ellis-Chadwick, Fiona, author.

(2)

(2)

Goddard, Simon.

(2)

Hair, Joseph F.

(2)

Hennessey, Hubert D.

(2)

Hill, Charles W. L.

(2)

(2)

Ingram, Thomas N.

(2)

Jeannet, Jean-Pierre.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Kanuk, Leslie Lazar.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kellogg School of Management.

(2)

Koekemoer, Ludi.

(2)

LaForge, Raymond W.

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Ortinau, David J.

(2)

Roberts, Kevin, 1949-

(2)

Rousseau, Deon.

(2)

Sadler, Eamonn.

(2)

Schiffman, Leon G.

(2)

Scott, David Meerman.

(2)

Setiawan, Iwan, author.

(2)

Shimp, Terence A.

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Stratten, Scott.

(2)

(2)

Tuten, Tracy L., 1967- author.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Walker, Orville C.

(2)

Wheeler, Alina.

(2)

Wisenblit, Joseph.

(2)

Aaker, David A., author.

(1)

(1)

Adamson, Allen P.

(1)

(1)

(1)

Ahlstrand, Bruce W.

(1)

Ahonen, Tomi T.

(1)

Alcock, GG, author.

(1)

(1)

American Institute of Graphic Arts.

(1)

Anderson, Chris, 1961-

(1)

Andrews, J. Craig, author.

(1)

Andrews, J. Craig.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

(1)

Appau, Samuelson, editor.

(1)

Arens, Christian.

(1)

Arens, William F.

(1)

Arruda, William, 1961- author.

(1)

Atak, Mike, writer of introductory material.

(1)

Atkin, Douglas.

(1)

(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Barker, Rachel, 1958-

(1)

(1)

Baskin, Jonathan Salem.

(1)

Bedbury, Scott.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.

(1)

Bendle, Neil T., author.

(1)

Berkowitz, Eric N.

(1)

(1)

Bester, Karel Marcell.

(1)

Bester, Karle Marcell.

(1)

Bhargava, Rohit.

(1)

(1)

Bjerre, Mogens, 1959-

(1)

Black, P. A. (Philip A.)

(1)

Blackwell, Roger D.

(1)

(1)

Bond, Jonathan, 1957-

(1)

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

(1)

Boshoff, Christo.

(1)

Bothma, Neels, 1959-

(1)

(1)

Bradley, Nigel, 1958-

(1)

Bremner, Nicola.

(1)

Brevis, Tersia, 1967-

(1)

Bruce, Duncan, 1951-

(1)

Bukasa, Patrick.

(1)

Burnett, John, 1944-

(1)

Calkins, Tim éditeur intellectuel.

(1)

(1)

Callingham, Martin.

(1)

Campelo, Adriana, editor.

(1)

Cankurtaran, Pinar, author.

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Charlesworth, Alan, 1956-

(1)

Chernev, Alexander, author

(1)

Choi, Tsan-Ming, editor.

(1)

(1)

Churchill, Gilbert A.

(1)

Cijo, Mark, author.

(1)

(1)

Clow, Kenneth E.

(1)

Coney, Kenneth A.

(1)

Cook, Carla Maree.

(1)

Cook, Gordon, 1948-

(1)

Cooper, Scott W.

(1)

(1)

Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.

(1)

Cronje, William.

(1)

Dahlén, Micael.

(1)

Daniels, Lawrence J., 1942-

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

(1)

Day, George S., author.

(1)

De Beer, Andreas.

(1)

De Mesa, Alycia.

(1)

Desforges, Toby.

(1)

Desgrippes, Joël.

(1)

Dickinson, Michael.

(1)

(1)

Dobie, Kaylee Anne.

(1)

Dobscha, Susan, editor.

(1)

Donnelly, James H.

(1)

(1)

(1)

Drewniany, Bonnie L., author.

(1)

(1)

Du Plessis, P. J.

(1)

Du Toit, Michael, editor.

(1)

Dube, Themebelihle Cherly.

(1)

Duncan, Tom (Thomas R.). IMC.

(1)

(1)

Egan, John, 1952- author.

(1)

(1)

Ellis-Chadwick, Fiona VerfasserIn.

(1)

Engel, James F.

(1)

Erasmus, Barney.

(1)

Erdis, Cindy, editor.

(1)

(1)

Etzel, Michael J.

(1)

Fahy, John, 1962-

(1)

Farris, Paul W.

(1)

Farris, Paul W., author.

(1)

Fenichell, Stephen.

(1)

Fenwick, Ian, 1949-

(1)

Gaffoor, Shaakir.

(1)

(1)

Gcaba, Nomdumiso.

(1)

Gerzema, John, 1961-

(1)

Gopaul, Melanie.

(1)

(1)

(1)

Grant, John, 1964-

(1)

Gryna, Frank M.

(1)

Hanlon, Patrick.

(1)

Hanover, Dan, 1973- author.

(1)

Harrison, Craig Rhodes.

(1)

Hartzenberg, Trudi.

(1)

Harvey, David, 1945-

(1)

Hasty, Ronald W.

(1)

Hatch, Mary Jo.

(1)

(1)

Hawkins, Del I.

(1)

(1)

(1)

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(267)

(52)

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(5)

(3)

(1)

Item Category 1

Material Type

Language

(326)

Library

Shelf Location

Publication Date

Subject

Branding (Marketing)

(77)

(69)

(30)

Internet marketing.

(29)

Communication in marketing.

(26)

Brand name products.

(24)

Marketing research.

(24)

Marketing -- Management.

(23)

(17)

Consumer behavior.

(16)

Brand name products -- Management.

(12)

Marketing -- South Africa -- Management.

(10)

Advertising -- Brand name products.

(9)

Advertising -- South Africa.

(9)

Branding (Marketing) -- South Africa.

(9)

Strategic planning.

(8)

Success in business.

(8)

Marketing -- South Africa.

(7)

Sales promotion.

(7)

(7)

(6)

Relationship marketing.

(6)

Strategisch management.

(6)

Target marketing.

(6)

Customer relations.

(5)

(5)

(5)

Advertising media planning.

(4)

Brand name products -- South Africa.

(4)

Commercial art.

(4)

Consumers -- Research.

(4)

Corporate image.

(4)

Creative ability in business.

(4)

(4)

(4)

Marktforschung.

(4)

Mass media -- South Africa.

(4)

(4)

Motivation research (Marketing)

(4)

Small business -- Management.

(4)

Trademarks -- Design.

(4)

Advertising -- Awards -- South Africa.

(3)

Advertising campaigns.

(3)

Advertising media planning -- South Africa.

(3)

Aspects psychologiques.

(3)

(3)

Brand name products -- Marketing -- Management.

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Business names.

(3)

Consumers -- Psychology.

(3)

Consumers' preferences.

(3)

Electronic commerce.

(3)

Entrepreneurship.

(3)

Export marketing -- Management.

(3)

Industrial management.

(3)

(3)

(3)

(3)

Marketing -- Decision making.

(3)

Marketing -- Mathematical models.

(3)

Marketing -- Psychological aspects.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Marketing research -- South Africa.

(3)

Mass media and business -- South Africa.

(3)

Planification stratégique.

(3)

Produits de marque -- Commercialisation.

(3)

Produits de marque.

(3)

Public relations.

(3)

(3)

Sales management.

(3)

Strategisches Management.

(3)

(3)

Viral marketing.

(3)

Advertising -- Brand name products -- South Africa.

(2)

Advertising -- Psychological aspects.

(2)

Advertising agencies.

(2)

Advertising as Topic.

(2)

Advertising copy.

(2)

Arte comercial -- Estados Unidos -- Mercadotecnia.

(2)

Artes gráficas -- Estados Unidos -- Mercadotecnia.

(2)

Brand name products -- Marketing.

(2)

Career development.

(2)

(2)

Commercial art -- United States -- Marketing.

(2)

Communication in marketing -- South Africa.

(2)

Competition, International.

(2)

Comportement du consommateur.

(2)

Consumentengedrag.

(2)

Consumer behavior -- United States.

(2)

Consumers -- Research -- South Africa.

(2)

Consumers -- South Africa.

(2)

(2)

Corporate culture.

(2)

(2)

Customer relations -- Management.

(2)

Export marketing -- Management -- Case studies.

(2)

Graphic arts -- United States -- Marketing.

(2)

International business enterprises -- Management.

(2)

Internationales Management.

(2)

Internet advertising.

(2)

Internet marketing -- Case studies.

(2)

Internet marketing -- South Africa.

(2)

(2)

Marketing -- Evaluation.

(2)

Marketing -- Gestion.

(2)

Marketing -- South Africa -- Case studies.

(2)

Marketing -- Technological innovations.

(2)

Marketing -- United States.

(2)

Marketing channels.

(2)

Marketingforschung.

(2)

Marknadsföring.

(2)

(2)

Mass media and business.

(2)

(2)

Merken (commercie)

(2)

Multinationales Unternehmen.

(2)

(2)

Neuromarketing.

(2)

Organizational effectiveness.

(2)

Product management.

(2)

Produit de marque.

(2)

Professions -- Marketing.

(2)

(2)

Service à la clientèle.

(2)

Small business -- South Africa -- Management.

(2)

(2)

Social media -- Marketing.

(2)

Société de l'information.

(2)

Soziale Software.

(2)

Success in business -- South Africa.

(2)

(2)

(2)

Verbraucherverhalten.

(2)

Added Value (Firm)

(1)

Administración de mercadeo.

(1)

Administração de marketing.

(1)

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Technological innovations.

(1)

Advertising -- Textbooks.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising campaigns -- History.

(1)

Advertising campaigns -- United States.

(1)

Advertising layout and typography.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Aircraft industry.

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcoholic beverages -- Advertising.

(1)

Alliances stratégiques (affaires)

(1)

Anecdotes as Topic.

(1)

(1)

(1)

Architecture -- Economic aspects.

(1)

Arkitektur -- ekonomiska aspekter.

(1)

Arkitekturteori.

(1)

(1)

Aspects sociaux.

(1)

Assurance qualité.

(1)

(1)

Aufsatzsammlung.

(1)

Augmented reality -- Law and legislation -- United States.

(1)

Augmented reality -- Law and legislation.

(1)

Augmented reality -- Moral and ethical aspects.

(1)

(1)

Authenticity (Philosophy)

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

BUSINESS & ECONOMICS -- Sales & Selling.

(1)

Betriebliche Kennzahl.

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- Psychological aspects.

(1)

Brand consumer behaviour -- Research

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- Case studies.

(1)

Brand name products -- Computer network resources.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects -- United States.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa -- History.

(1)

Brand name products -- South Africa -- Management.

(1)

Brand name products -- Valuation.

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- Africa.

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- History.

(1)

Branding (Marketing) -- Social aspects.

(1)

Branding (Marketing) -- South Africa -- History.

(1)

Branding (Marketing) -- South Africa -- Popular works.

(1)

Branding (Marketing) -- United States.

(1)

Brands -- Research -- South Africa

(1)

Business enterprises -- Finance.

(1)

Business names -- Catalogs.

(1)

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