IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
151 Results Found Subscribe to search results
000000000000IIE
Print
13. 
Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
by 
Mpendukana, Sibonile.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
In social media we trust : what can brands and consumer interactions on facebook, in case the
Available: Copies:
16. 
Cover image for Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
by 
Roriston, Delia.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
Branding on the edge : an analysis of four alternative case studies that contain elements of
Available: Copies:
17. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
continues to provide equal focus on theory and practice with all new case studies and examples from brands
Available: Copies:
18. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
professionals and case study examples from a range of brands including Nielsen and the Met Office, it also
Available: Copies:
19. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
, Machine Learning and Artificial Intelligence. Including new international case studies and up
Available: Copies:
20. 
Cover image for Visual research : an introduction to research methods in graphic design
Visual research : an introduction to research methods in graphic design
by 
Bestley, Russell, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
differently -- Design and education -- Analysis to synthesis -- Case study 01: delugional games -- Case study
Available: Copies:
21. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
, offering case studies and examples, presenting recommendations, and offering questions for further
Available: Copies:
22. 
Cover image for Marketing research.
Marketing research.
Marketing research.
by 
Wiid, JA.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research -- Case studies.
Available: Copies:
23. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media marketing research and practice. 11 new case studies have been added to the 'Case Zone
Available: Copies:
24. 
Cover image for Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
by 
Kouzes, James M., 1945- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Leadership offers authoritative new insights, original case studies and examples, and practical guidance for
Available: Copies:
Limit Search Results
Access Level
Author
Independent Institute of Education. Vega School of Brand Leadership.
(9)
Heller, Steven.
(3)
Kapferer, Jean-Noël.
(3)
Strickland, A. J. (Alonzo J.)
(3)
Thompson, Arthur A., 1940-
(3)
Format
Item Category 1
Material Type
Language
English
(151)
Library
Shelf Location
Publication Date
Subject
Branding (Marketing)
(12)
Case studies.
(11)
Strategic planning.
(9)
Internet marketing.
(7)
Management.
(7)
Item Available
Advanced Search Location