The South African blogosphere : a youth consumer driven community

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Brands & branding in South Africa 2012 : brands--the people's choice.

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Brands & branding South Africa 2011 : the people's choice.

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Brands & branding in South Africa 2010 : brands- the people's choice.

Buyer behaviour : understanding consumer psychology and marketing