A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Red Bull's "Superman Seat Grab" over the South African energy drink market

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa