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13.

Cover image for Marketing communications

Marketing communications

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2004

Excerpt:

Marketing communications / Koekemoer, Ludi.

Available: Copies:

14.

Cover image for Relationship marketing

Relationship marketing

Relationship marketing

by

Gordon, Ian

Format:

Books

Publication Date

1998

Excerpt:

Relationship marketing Gordon, Ian

Available: Copies:

15.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Excerpt:

Marketing communications / Egan, John, 1952- author.

Available: Copies:

16.

Cover image for Digital marketing

Digital marketing

by

Chaffey, Dave 1963- VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Digital marketing Chaffey, Dave 1963- VerfasserIn.

Available: Copies:

17.

Cover image for Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2016

Excerpt:

Digital marketing / Chaffey, Dave, 1963- author.

Available: Copies:

18.

Cover image for Marketing management

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

Available: Copies:

19.

Cover image for Marketing research

Marketing research

by

Aaker, David A., author.

Format:

Books

Publication Date

2013

Excerpt:

Marketing research / Aaker, David A., author.

Available: Copies:

20.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Format:

Books

Publication Date

2011

Excerpt:

Marketing research / Aaker, David A.

Available: Copies:

21.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing research / Aaker, David A.

Available: Copies:

22.

Cover image for Marketing strategy

Marketing strategy

Marketing strategy

by

Walker, Orville C. ... [et al.]

Format:

Books

Publication Date

2006

Excerpt:

Marketing strategy Walker, Orville C. ... [et al.]

Available: Copies:

23.

Cover image for Marketing strategy

Marketing strategy

Marketing strategy

by

Walker, Orville C.

Format:

Books

Publication Date

2006

Excerpt:

Marketing strategy Walker, Orville C.

Available: Copies:

24.

Cover image for Services marketing

Services marketing

Services marketing

by

Lovelock, Christopher H.

Format:

Books

Publication Date

1996

Excerpt:

Services marketing Lovelock, Christopher H.

Available: Copies:

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Author

Kotler, Philip.

(8)

Kotler, Philip, author.

(6)

(6)

Aaker, David A.

(5)

Advertising Media Association of South Africa.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

(4)

Keller, Kevin Lane, 1956-

(4)

Lindström, Martin, 1970-

(4)

(4)

Strydom, J. W. (Johan Wilhelm), 1952-

(4)

Armstrong, Gary (Gary M.)

(3)

(3)

Beverland, Michael, author.

(3)

Independent Institute of Education. Vega School

(3)

Quirk eMarketing (Firm)

(3)

(3)

Stokes, Rob (eMarketing specialist)

(3)

Tuten, Tracy L., 1967- author.

(3)

Van Heerden, Neels, 1957-

(3)

Affinity Advertising and Publishing.

(2)

Arens, William F.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Cunningham, Nicole author.

(2)

Dru, Jean-Marie.

(2)

Duncan, Tom (Thomas R.)

(2)

(2)

Ellis-Chadwick, Fiona, author.

(2)

Etzel, Michael J.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Kanuk, Leslie Lazar.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Koekemoer, Ludi.

(2)

Lamb, Charles W.

(2)

Machado, Ricardo.

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Perreault, William D.

(2)

Rousseau, Deon.

(2)

Schiffman, Leon G.

(2)

Setiawan, Iwan, author.

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Stanton, William J.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Walker, Bruce J.

(2)

Walker, Orville C.

(2)

Wisenblit, Joseph.

(2)

Aaker, David A., author.

(1)

Acuff, Dan S., 1942-

(1)

Adamson, Allen P.

(1)

(1)

Ahonen, Tomi T.

(1)

Alcock, GG, author.

(1)

(1)

American Institute of Graphic Arts.

(1)

Andrews, J. Craig, author.

(1)

Andrews, J. Craig.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

(1)

Appau, Samuelson, editor.

(1)

Arens, Christian.

(1)

(1)

Arndt, Jasmine Star.

(1)

Arruda, William, 1961- author.

(1)

Article 27 Arts and Culture Consultants.

(1)

Atak, Mike, writer of introductory material.

(1)

Bailey, Maria T.

(1)

Balasubramanian, Sridhar, author.

(1)

Ballantyne, Tammy.

(1)

Barker, Rachel, 1958-

(1)

(1)

Bearden, William O., 1945-

(1)

Bedbury, Scott.

(1)

Belch, George E. (George Edward), 1951-

(1)

Belch, Michael A.

(1)

(1)

Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.

(1)

Bendle, Neil T., author.

(1)

Berkowitz, Eric N.

(1)

(1)

Bickle, Marianne C.

(1)

(1)

Black, P. A. (Philip A.)

(1)

Blackwell, Roger D.

(1)

(1)

(1)

Bond, Jonathan, 1957-

(1)

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

(1)

Boshoff, Christo.

(1)

(1)

Boyett, Jimmie T.

(1)

Boyett, Joseph H.

(1)

Brevis, Tersia, 1967-

(1)

British Broadcasting Corporation.

(1)

Bruce, Duncan, 1951-

(1)

Burgess, Steven M.

(1)

Burnett, John, 1944-

(1)

Burnett, Michael

(1)

Bush, Robert P.

(1)

Calkins, Tim éditeur intellectuel.

(1)

Callingham, Martin.

(1)

Campelo, Adriana, editor.

(1)

Campos, Cristian.

(1)

Cankurtaran, Pinar, author.

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Charlesworth, Alan, 1956-

(1)

Chernev, Alexander, author

(1)

Chohan, Humaira.

(1)

Choi, Tsan-Ming, editor.

(1)

Christie, Kevin.

(1)

(1)

Cijo, Mark, author.

(1)

(1)

(1)

Cohen, Marshal.

(1)

Colville, Sarah.

(1)

Cook, Gordon, 1948-

(1)

Cooklin, Gerry.

(1)

Cooper, Donald R.

(1)

Cooper, Scott W.

(1)

(1)

Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.

(1)

(1)

Dahlén, Micael.

(1)

Daniels, Lawrence J., 1942-

(1)

Danziger, Pamela N.

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

(1)

(1)

Day, George S., author.

(1)

De Beer, Andreas.

(1)

De Klerk, Linda.

(1)

(1)

Desforges, Toby.

(1)

Desgrippes, Joël.

(1)

Devereux, Stephen, 1959-

(1)

(1)

(1)

Dippenaar, Jana.

(1)

Dissel, Philippa.

(1)

Dobscha, Susan, editor.

(1)

Donnelly, James H.

(1)

(1)

Drewniany, Bonnie L., author.

(1)

(1)

Du Plessis, P. J.

(1)

Du Plessis, P.J. ... [et al.]

(1)

Du Toit, Michael, editor.

(1)

(1)

Duncan, Tom (Thomas R.). IMC.

(1)

(1)

Egan, John, 1952- author.

(1)

(1)

Elliott, Richard.

(1)

Ellis-Chadwick, Fiona VerfasserIn.

(1)

Engel, James F.

(1)

Erasmus, Barney.

(1)

Erdis, Cindy, editor.

(1)

(1)

Fahy, John, 1962-

(1)

Farris, Paul W.

(1)

Farris, Paul W., author.

(1)

Fenichell, Stephen.

(1)

Fenwick, Ian, 1949-

(1)

Futrell, Charles.

(1)

(1)

Gerstman, Richard.

(1)

Gerzema, John, 1961-

(1)

Global Art Information (South Africa)

(1)

(1)

Goddard, Simon.

(1)

Goldman, Robert, 1949-

(1)

Gopaul, Melanie.

(1)

(1)

(1)

Grant, John, 1964-

(1)

(1)

(1)

Hahn, Fred E., 1925-

(1)

Hair, Joseph F.

(1)

Hampshire, Mark.

(1)

Hanover, Dan, 1973- author.

(1)

Hartley, Robert F., 1927-

(1)

Hartley, Robert F., 1927- Marketing mistakes.

(1)

Hartzenberg, Trudi.

(1)

Harvey, David, 1945-

(1)

Hasty, Ronald W.

(1)

Hatch, Mary Jo.

(1)

Hawkins, Del I.

(1)

Hayes, Steven G., 1970-

(1)

Heath, Joseph, 1967-

(1)

(1)

Hennessey, Hubert D.

(1)

Hera, Teresa de la, author.

(1)

Hiebing, Roman G.

(1)

Format

(262)

(23)

(12)

Electronic Resources

(8)

(3)

(2)

Item Category 1

Material Type

Language

(298)

Library

Shelf Location

Publication Date

Subject

Branding (Marketing)

(69)

(69)

Internet marketing.

(27)

(26)

Brand name products.

(26)

(22)

Consumer behavior.

(19)

Marketing -- Management.

(19)

Communication in marketing.

(17)

Marketing research.

(16)

Brand name products -- Management.

(14)

Branding (Marketing) -- South Africa.

(12)

Marketing -- South Africa -- Management.

(12)

Advertising -- South Africa.

(11)

Marketing -- South Africa.

(10)

Strategic planning.

(8)

Consumers' preferences -- South Africa.

(6)

Marketing research -- South Africa.

(6)

Mass media -- South Africa.

(6)

(6)

Strategisch management.

(6)

Success in business.

(6)

Verbraucherverhalten.

(6)

(5)

Creative ability in business.

(5)

Customer relations.

(5)

Sales promotion.

(5)

(5)

Target marketing.

(5)

(5)

Advertising -- Brand name products.

(4)

Advertising media planning -- South Africa.

(4)

Advertising media planning.

(4)

Aspects psychologiques.

(4)

Brand name products -- South Africa.

(4)

Business names.

(4)

Consumer behavior -- South Africa.

(4)

Consumers -- Psychology.

(4)

Corporate image.

(4)

Fashion merchandising.

(4)

(4)

(4)

(4)

Mass media and business -- South Africa.

(4)

(4)

Motivation research (Marketing)

(4)

Small business -- Management.

(4)

Advertising -- Psychological aspects.

(3)

(3)

Brand name products -- Marketing.

(3)

Branding (Marketing) -- South Africa -- Durban.

(3)

Clothing trade.

(3)

Consumers -- Research.

(3)

Consumers -- South Africa.

(3)

(3)

Entrepreneurship.

(3)

Handbooks and manuals.

(3)

Industrial management.

(3)

Internet marketing -- South Africa.

(3)

(3)

Marketing -- Decision making.

(3)

Marketing -- Mathematical models.

(3)

Marketing -- Psychological aspects.

(3)

(3)

Sales management.

(3)

Advertising -- Fashion.

(2)

Advertising -- Social aspects.

(2)

Advertising agencies.

(2)

Advertising and children.

(2)

Advertising campaigns.

(2)

Advertising copy.

(2)

Arte comercial -- Estados Unidos -- Mercadotecnia.

(2)

Artes gráficas -- Estados Unidos -- Mercadotecnia.

(2)

Brand name products -- Marketing -- Management.

(2)

Brand name products -- Planning.

(2)

Branding (Marketing) -- Case studies.

(2)

Career development.

(2)

Child consumers.

(2)

Commercial art -- United States -- Marketing.

(2)

Commercial art.

(2)

Comportement du consommateur.

(2)

Consumentengedrag.

(2)

Consumer behaviour.

(2)

Consumers' preferences.

(2)

(2)

(2)

Electronic commerce.

(2)

Export marketing -- Management.

(2)

Fashion merchandising -- South Africa.

(2)

Graphic arts -- United States -- Marketing.

(2)

Green marketing.

(2)

Internationale marketing.

(2)

Internet advertising.

(2)

(2)

(2)

Marketing -- Evaluation.

(2)

Marketing -- Social aspects.

(2)

Marketing -- South Africa -- Case studies.

(2)

Marketing -- Technological innovations.

(2)

Marketing -- United States.

(2)

Marknadsföring.

(2)

(2)

Marktforschung.

(2)

Mass media and business.

(2)

(2)

(2)

Natural foods -- Marketing.

(2)

Neuromarketing.

(2)

New products -- Management.

(2)

Online social networks.

(2)

Packaging -- Design.

(2)

Planification stratégique.

(2)

Produit de marque.

(2)

Produits de marque -- Gestion.

(2)

Produits de marque.

(2)

Professions -- Marketing.

(2)

(2)

(2)

Relationship marketing.

(2)

(2)

Small business -- South Africa -- Management.

(2)

Social media -- Marketing.

(2)

Société de l'information.

(2)

Soziale Software.

(2)

Special events -- Marketing.

(2)

Strategisches Management.

(2)

Students as consumers -- South Africa.

(2)

Success in business -- South Africa.

(2)

Trademarks -- Design.

(2)

(2)

Administração de marketing.

(1)

(1)

Advertisers -- Attitudes.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Awards -- South Africa.

(1)

Advertising -- Brand name products -- South Africa.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising -- Management.

(1)

Advertising -- Social aspects -- United States -- Case studies.

(1)

Advertising -- Technological innovations.

(1)

Advertising -- Textbooks.

(1)

Advertising -- United States.

(1)

Advertising Social aspects

(1)

Advertising agencies -- United States.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising campaigns -- History.

(1)

Advertising campaigns -- Psychological aspects.

(1)

Advertising campaigns -- Social aspects.

(1)

Advertising campaigns -- United States.

(1)

Advertising layout and typography.

(1)

Africa, Sub-Saharan.

(1)

Afrique subsaharienne.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Anecdotes as Topic.

(1)

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Architecture -- Economic aspects.

(1)

Arkitektur -- ekonomiska aspekter.

(1)

Arkitekturteori.

(1)

Art -- Awards -- South Africa -- Directories.

(1)

(1)

Art -- Competitions -- South Africa -- Directories.

(1)

Art -- Competitions.

(1)

Art -- Marketing.

(1)

Art -- South Africa -- Directories.

(1)

Art -- South Africa -- Marketing -- Directories.

(1)

Art and state -- South Africa -- Handbooks, manuals, etc.

(1)

(1)

Art galleries, Commercial -- South Africa -- Directories.

(1)

Art galleries, Commercial.

(1)

Art museums -- South Africa -- Directories.

(1)

Art museums -- South Africa -- Marketing.

(1)

(1)

(1)

Artists -- South Africa -- Directories.

(1)

(1)

Arts -- South Africa -- Handbooks, manuals, etc.

(1)

Arts graphiques -- Ouvrages illustrés.

(1)

(1)

Aspects sociaux.

(1)

(1)

Augmented reality -- Law and legislation -- United States.

(1)

Augmented reality -- Law and legislation.

(1)

Augmented reality -- Moral and ethical aspects.

(1)

Authorship -- Marketing.

(1)

(1)

Bags -- Design.

(1)

Banding (Marketing)

(1)

Bernays, Edward L., 1891-1995.

(1)

Besluitvorming.

(1)

Betriebliche Kennzahl.

(1)

Beziehungsmanagement.

(1)

Brand Cars -- Research

(1)

Brand Consumer Behaviour -- Research -- South Africa

(1)

Brand Luxury Cars -- Research

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand choice -- Psychological aspects.

(1)

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