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13. 
Cover image for Marketing communications : a brand narrative approach
Marketing communications : a brand narrative approach
by 
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics
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14. 
Cover image for Communication research : techniques, methods and applications
Communication research : techniques, methods and applications
by 
Du Plooy, Gertruida M.
Format: 
Books
Publication Date 
2009
Excerpt: 
research design and interpreting research data -- Research of advertising, mass-media audiences and mass
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15. 
Cover image for Putting people in the picture : visual methodologies for social change
Putting people in the picture : visual methodologies for social change
by 
De Lange, Naydene.
Format: 
Books
Publication Date 
2007
Excerpt: 
, and Community-based and Participatory Research, and in so doing offers audiences an array of visual
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