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14. 
Cover image for Corporate social responsibility : doing the most good for your company and your cause
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2005
Excerpt: 
good -- 3. Corporate cause promotions : increasing awareness and concern for social causes -- 4. Cause
Available: Copies:
15. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
4
Available: Copies:
16. 
Cover image for A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- pt. II. Analyzing Marketing Opportunities -- 4. Winning Markets Through Strategic Planning
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17. 
Cover image for Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing Environment -- Ch. 4. Determining Research Needs and Resources -- Ch. 5. Mapping the Internal and
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18. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
4
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19. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
hospitality and tourism marketing. -- 3. The role of marketing in strategic planning. -- 4. The marketing
Available: Copies:
20. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing. 2. Public Relations: The Credibility Quotient. 3. Marketing and Corporate Brand Building. 4
Available: Copies:
21. 
Cover image for Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Planning -- 4. Managing Marketing Information and Measuring Market Demand -- 5. Scanning the Marketing
Available: Copies:
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