by
McDaniel, Carl, Jr., 1941-
Format:
Books
Publication Date
2011
Excerpt:
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
by
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format:
Books
Publication Date
2008
Excerpt:
Advertising -- Research.
by
Napier, H. Albert, 1944-
Format:
Books
Publication Date
2006
Excerpt:
) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms
by
Macleod, Guy.
Format:
Books
Publication Date
1995
Excerpt:
profile. Market profile. Drawing up the marketing plan. Market research. Surveys. Calculating market share
Limit Search Results
Narrowed by: