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13. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality
Available: Copies:
14. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising & promotion / Hackley, Christopher E., author.
Available: Copies:
15. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising.
Available: Copies:
16. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
: Motivating and leading PR teams; Chapter 10: Digital technology and PR; Chapter 11: PR research for
Available: Copies:
17. 
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Motivation research (Marketing)
Available: Copies:
18. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal
Available: Copies:
19. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
Available: Copies:
20. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Global marketing & advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943
Available: Copies:
21. 
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning
Available: Copies:
22. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
23. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social
Available: Copies:
24. 
Cover image for Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications
Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications
Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications
by 
Ochler, Charl
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and
Available: Copies:
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