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Taylor, Kimberley
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Manuscript
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2017
Excerpt:
Brand Consumer Behaviour -- Research -- South Africa
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Warren, Andrew
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Brand consumer behaviour -- Research
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A quantitative exploration of South African consumer's perception and response to Mc Donald's
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Forbay, Rosland
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print advertsements increase consumer acceptance of South African retail in Cape Town / Forbay, Rosland
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-oriented research tradition -- Box 6.1 Methodological controversies -- Situational crisis communication theory (SCCT
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. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands
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Basson, Haneke
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African consumer's brand perceptions / Basson, Haneke
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Consumers -- Attitudes.
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Consumer behavior / Schiffman, Leon G. (DE-588)154336181
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Mbatha, Lethukuthula Ayanda.
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Consumers -- Research -- South Africa -- Johannesburg.
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Consumers -- Research -- South Africa.
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Consumers -- Research.
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