-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

: Publicity; Newsworthy information; Generating news; News peg; Transparent communication -- Media theory and

, publicity, and corporate program -- International advertising and promotion -- Evaluating the social

digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness

, evolution and the issue of the "global community" -- Cosmopolitanism, publicity, and the emergence of a

Public Opinion and Modes of Publicity / Intercultural Contexts -- World Public Opinion / Cultural

Publicity -- Case studies.

, media kits, and pitches -- 7. Creating news features and op-eds -- 8. Selecting publicity photos and

deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues

analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release

Publicity -- Advantages and Disadvantages of Publicity -- Measuring the Effectiveness of Publicity