by
Blackwell, Lewis.
Format:
Books
Publication Date
2001
Excerpt:
Advertising -- Forecasting.
by
Brierty, Edward G., 1925-
Format:
Books
Publication Date
1998
Excerpt:
Market Research -- Ch. 7. Demand Analysis and Sales Forecasting -- Ch. 8. Market Segmentation, Targeting
by
Schultheis, Robert A.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Format:
Books
Publication Date
1998
Excerpt:
-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and
by
McDonald, Malcolm.
Format:
Books
Publication Date
1995
Excerpt:
objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The
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