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13.

Experience the message : how experiential marketing is changing the brand world

by

Lenderman, Max.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html

Format:

Books

Publication Date

2006

Excerpt:

Brand choice.

Available: Copies:

14.

Cover image for Business applications and computational intelligence

Business applications and computational intelligence

by

Voges, Kevin, 1952-

Format:

Books

Publication Date

2006

Excerpt:

product portfolio planning / Modeling brand choice using boosted and stacked neural networks / Applying

Available: Copies:

15.

Cover image for Creating images and the psychology of marketing communication

Creating images and the psychology of marketing communication

by

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Excerpt:

Brand choice.

Available: Copies:

16.

Brand hijack : marketing without marketing

by

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Brand choice.

Available: Copies:

17.

Brands laid bare : using market research for evidence-based brand management

by

Ford, Kevin.

Format:

Books

Publication Date

2005

Excerpt:

Brand choice -- Research.

Available: Copies:

18.

Brand management : a theoretical and practical approach

by

Riezebos, H. J., 1960-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management

Format:

Books

Publication Date

2003

Excerpt:

Brand management : a theoretical and practical approach / Riezebos, H. J., 1960-

Available: Copies:

19.

Brand failures : the truth about the 100 biggest branding mistakes of all time

by

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures

Format:

Books

Publication Date

2003

Excerpt:

Brand choice.

Available: Copies:

20.

No logo : no space, no choice, no jobs

by

Klein, Naomi, 1970-

Format:

Books

Publication Date

2002

Excerpt:

No logo : no space, no choice, no jobs / Klein, Naomi, 1970-

Available: Copies:

21.

Cover image for Brands in the balance : meeting the challenges to commercial identity

Brands in the balance : meeting the challenges to commercial identity

by

Drawbaugh, Kevin.

Format:

Books

Publication Date

2001

Excerpt:

Brand choice.

Available: Copies:

22.

Cyberbranding : brand building in the digital economy

by

Breakenridge, Deirdre.

Format:

Books

Publication Date

2001

Excerpt:

Brand choice.

Available: Copies:

23.

No logo : no space, no choice, no jobs

No logo : no space, no choice, no jobs

by

Klein, Naomi, 1970-

Format:

Books

Publication Date

2001 2000

Excerpt:

No logo : no space, no choice, no jobs / Klein, Naomi, 1970-

Available: Copies:

24.

Commitment-led marketing : the key to brand profits is in the customer's mind

by

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Brand choice.

Available: Copies:

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Klein, Naomi, 1970-

(3)

Riezebos, H. J., 1960-

(2)

Breakenridge, Deirdre.

(1)

Drawbaugh, Kevin.

(1)

(1)

Foster, John, 1926-

(1)

Foster, John, 1926-. Effective writing skills for public relations.

(1)

Freedman, Alan, 1942-

(1)

Gerzema, John, 1961-

(1)

Grinten, Jaap van der.

(1)

(1)

Hantula, Donald A.

(1)

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(1)

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Kim, Chʻung-hyŏn, 1950-

(1)

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Kootstra, Gert.

(1)

Lebar, Ed, 1943-

(1)

Lenderman, Max.

(1)

Lindström, Martin, 1970-

(1)

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Morales, Emilio, 1969-

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Voges, Kevin, 1952-

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(8)

Brand name products.

(6)

Branding (Marketing)

(6)

Consumer behavior.

(4)

(3)

Brand name products -- South Africa.

(3)

Consumers' preferences -- South Africa.

(3)

International business enterprises -- Political aspects.

(3)

Trademarks -- South Africa.

(3)

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(2)

Brand name products -- Public opinion.

(2)

Conflict of generations.

(2)

Consumers' preferences.

(2)

Marketing -- Psychological aspects.

(2)

(2)

Product management.

(2)

(2)

(2)

(2)

(2)

Attachment behavior.

(1)

Brand choice -- Cuba.

(1)

Brand choice -- Psychological aspects.

(1)

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(1)

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(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Research.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- Social aspects.

(1)

Business -- Data processing.

(1)

Business writing -- Handbooks, manuals, etc.

(1)

Communication in marketing.

(1)

Computational intelligence.

(1)

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(1)

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(1)

Consumer behavior -- Cross-cultural studies.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Customer loyalty.

(1)

(1)

Electronic commerce.

(1)

Electronic data processing -- Dictionaries.

(1)

Fehlentscheidung.

(1)

Fidélité à une marque.

(1)

Generationskonflikter.

(1)

Human-computer interaction.

(1)

Image (Psychology)

(1)

Imagery (Psychology)

(1)

International business enterprises -- Public opinion.

(1)

International business enterprises -- Social aspects.

(1)

Konsumtion -- sociala aspekter.

(1)

(1)

Marketing -- Cuba.

(1)

(1)

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(1)

(1)

(1)

Missmanagement.

(1)

Multinationella företag -- politiska aspekter.

(1)

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(1)

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(1)

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(1)

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(1)

Psychology -- Social aspects.

(1)

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(1)

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(1)

User-centered system design.

(1)

Varumärken -- politiska aspekter.

(1)

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(1)

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