Communication in organizations -- Case studies.

Strategic brand management / Chernev, Alexander, author

Business communication today / Bovée, Courtland L., author.

Strategic brand management / Elliott, Richard H., author.

Communication in marketing.

-- Distribution Strategy -- Differences between Countries -- Choosing a Distribution Strategy -- Communication

marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Grow the core : a practical workout to grow your core brand and business / Taylor, David, 1964-

Designing B2B brands : lessons from Deloitte and 182,000 brand managers / Martinez Onaindia, Carlos.

Managing corporate communication : a cross-cultural approach / Gambetti, Rossella.

Understanding terrorism in the age of global media : a communication approach / Archetti, Cristina.