Search Results for Brand personality

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13.

Before the brand : creating the unique DNA of an enduring brand identity

Perry, Alycia.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html

Format:

Books

Publication Date

2003

Excerpt:

Before the brand : creating the unique DNA of an enduring brand identity / Perry, Alycia.

Available: Copies:

14.

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

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15.

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

The brand marketing book : creating, managing, and extending the value of your brand / Marconi, Joe.

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16.

Consumer behavior and marketing action

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

-- Complex decision making -- Comsumer learning, habit, and brand loyalty -- Low involvement decision making

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17.

Building brand identity : a strategy for success in a hostile marketplace

Upshaw, Lynn B., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/onix04/95017302.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/95017302.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/95017302.html
Cover http://swbplus.bsz-bw.de/bsz050216503cov.htm
Inhaltsverzeichnis Building brand identity

Format:

Books

Publication Date

1995

Excerpt:

Building brand identity : a strategy for success in a hostile marketplace / Upshaw, Lynn B., 1947-

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