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13. 
Cover image for Before the brand : creating the unique DNA of an enduring brand identity
by 
Perry, Alycia.
Format: 
Books
Publication Date 
2003
Excerpt: 
Before the brand : creating the unique DNA of an enduring brand identity / Perry, Alycia.
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15. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Format: 
Books
Publication Date 
2000
Excerpt: 
The brand marketing book : creating, managing, and extending the value of your brand / Marconi, Joe.
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17. 
Cover image for Building brand identity : a strategy for success in a hostile marketplace
by 
Upshaw, Lynn B., 1947-
Format: 
Books
Publication Date 
1995
Excerpt: 
Building brand identity : a strategy for success in a hostile marketplace / Upshaw, Lynn B., 1947-
Available: Copies:
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