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13.

E-marketing : applications of information technology and the internet within marketing

Molenaar, Cor.

Format:

Books

Publication Date

2012

Excerpt:

E-marketing : applications of information technology and the internet within marketing / Molenaar

Available: Copies:

14.

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward

Available: Copies:

15.

Marketing to the new majority : Strategies for a diverse world.

Burgos, David.

Format:

Books

Publication Date

2011

Excerpt:

Marketing to the new majority : Strategies for a diverse world. Burgos, David.

Available: Copies:

16.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

Available: Copies:

17.

The marketing of sport

Beech, John G., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

The marketing of sport / Beech, John G., 1947-

Available: Copies:

18.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip.

Available: Copies:

19.

Excel models for business and operations management

Barlow, John F.

Table of contents http://www.loc.gov/catdir/toc/ecip057/2005003239.html

Format:

Books

Publication Date

2005

Excerpt:

. Everyday examples from finance, marketing and operations management form the basis of the book's 'hands

Available: Copies:

20.

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

Internet marketing -- Africa, Southern.

Available: Copies:

21.

Dictionary of marketing communications

Govoni, Norman A. P.

Table of contents http://www.loc.gov/catdir/toc/ecip042/2003007359.html

Format:

Books

Publication Date

2004

Excerpt:

Dictionary of marketing communications / Govoni, Norman A. P.

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22.

Consumer insight : how to use data and market research to get closer to your customer

Stone, Merlin, 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html

Format:

Books

Publication Date

2004

Excerpt:

Database marketing.

Available: Copies:

23.

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

Flyers, Brochures, Bulletins, and Invitations Direct Mail and Database Direct Marketing Catalogs: A

Available: Copies:

24.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip.

Available: Copies:

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