Search Results for Personal branding.

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

organization -- The buyer person profile -- Reaching senior executives -- The importance of buyer personas in

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Personal brands : manage your life with talent and turn it into a unique experience

Álvarez del Blanco, Roberto.

Format:

Books

Publication Date

2010

Excerpt:

Personal brands : manage your life with talent and turn it into a unique experience / Álvarez del

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Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream job

Levinson, Jay Conrad.

Format:

Books

Publication Date

2009

Excerpt:

. Personal branding guerrilla style : shape up your brand with attitude ; Your guerrilla job-hunting strategy

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Raise your profile

Handley, Jenny.

Format:

Books

Publication Date

2009

Excerpt:

Personal branding.

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Leadership brand : developing customer-focused leaders to drive performance and build lasting value

Ulrich, David, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html

Format:

Books

Publication Date

2007

Excerpt:

Branding leadership -- The case for building a leadership brand -- Creating a leadership brand

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Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing

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Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

's passion -- 7. Personal luxury products - personal luxury performance parameters -- 8. Luxury experiences

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Brain tattoos : creating unique brands that stick in your customers' minds

Post, Karen.

Connect to electronic version
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html

Format:

Books

Publication Date

2005

Excerpt:

Branding (Marketing)

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Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

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10.

The transparent leader : how to build a great company through straight talk, openness, and accountability

Baum, Herb.

Format:

Books

Publication Date

2004

Excerpt:

transparency -- Ch. 11. Making a personal commitment to transparency -- App. A. Herb's hints : a road to a

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11.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

, market leadership and branding in the budget hotel sector -- Longlands at Cartmel: an innovative Internet

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12.

The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

Goals. Ch. 9. Product/Branding/Packaging. Ch. 10. Pricing. Ch. 11. Distribution. Ch. 12. Personal

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