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13.

Cover image for The discourse of advertising

The discourse of advertising

by

Cook, Guy (Guy W. D.)

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html

Format:

Books

Publication Date

2001

Excerpt:

Reclame.

Available: Copies:

14.

Cover image for No-copy advertising

No-copy advertising

by

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

Reclame.

Available: Copies:

15.

Cover image for Positioning : the battle for your mind

Positioning : the battle for your mind

by

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html

Format:

Books

Publication Date

2001

Excerpt:

Reclame.

Available: Copies:

16.

11 steps to brand heaven : the ultimate guide to buying an advertising campaign

11 steps to brand heaven : the ultimate guide to buying an advertising campaign

by

Weinreich, Len.

Format:

Books

Publication Date

1999

Excerpt:

Reclame.

Available: Copies:

17.

Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century

Cutting edge advertising : how to create the world's best print for brands in the 21st century

by

Aitchison, Jim.

Format:

Books

Publication Date

1999

Excerpt:

Reclame.

Available: Copies:

18.

Cover image for Advertising to children : concepts and controversies

Advertising to children : concepts and controversies

by

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

Reclame.

Available: Copies:

19.

Cover image for Under the radar : talking to today's cynical consumer

Under the radar : talking to today's cynical consumer

by

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Reclame.

Available: Copies:

20.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Bovée, Courtland L.

Format:

Books

Publication Date

1992

Excerpt:

Reclame.

Available: Copies:

21.

Cover image for Persuasion : reception and responsibility

Persuasion : reception and responsibility

Persuasion : reception and responsibility

by

Larson, Charles U.

Table of contents http://www.gbv.de/dms/bowker/toc/9780534101343.pdf

Format:

Books

Publication Date

1989

Excerpt:

Reclame.

Available: Copies:

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(1)

Bond, Jonathan, 1957-

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Bovée, Courtland L.

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Brierley, Sean, 1966-

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Advertising campaigns.

(3)

(3)

Advertising -- Handbooks, manuals, etc.

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- Research.

(2)

Advertising agencies.

(2)

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(2)

Commercial art.

(2)

(2)

Communication in marketing.

(2)

Handbooks and manuals.

(2)

Human information processing -- Research.

(2)

(2)

(1)

Advertising -- History.

(1)

Advertising -- Language.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising and children -- United States.

(1)

Advertising and children.

(1)

Advertising campaigns -- United States.

(1)

Advertising media planning.

(1)

Agences de publicité -- États-Unis.

(1)

Análisis del discurso.

(1)

Art and industry.

(1)

Art et industrie.

(1)

Arts graphiques.

(1)

(1)

Branding (Marketing)

(1)

Campagnes publicitaires -- Cas, Études de.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Commerce mobile.

(1)

Communication en marketing.

(1)

(1)

Direct marketing.

(1)

Discourse analysis.

(1)

Draadloze communicatie.

(1)

(1)

Gebrauchsgraphik.

(1)

(1)

Grafische vormgeving.

(1)

Graphic design (Typography)

(1)

(1)

(1)

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Integriertes Management.

(1)

(1)

(1)

Marketing channels.

(1)

Marketing direct.

(1)

Mass media and business.

(1)

(1)

(1)

Mobile commerce.

(1)

(1)

Persuasion (Psychologie)

(1)

Persuasion (Psychology)

(1)

Pictorial works.

(1)

Positioning (Advertising)

(1)

Probleemoplossing.

(1)

Product management.

(1)

Produits commerciaux -- Gestion.

(1)

(1)

(1)

(1)

Publicité - Aspect psychologique.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Publicité télévisée et enfants -- États-Unis.

(1)

Reclame-industrie.

(1)

Sales promotion.

(1)

Television advertising and children -- United States.

(1)

Television advertising and children.

(1)

(1)

(1)

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