Alcohol affair : the influence of experiential marketing on purchase behaviour

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Evaluating the success of real-time content marketing on Twitter during live sporting events

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Evaluating the success of real-time content marketing on twitter during live sporting events

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

An exploration of the concept of New Marketing and how it is changing the business world

Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamification

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials