the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint

-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises

-- 4. Geography -- 5. Products and Prices -- 6. Marketing -- 7. Guiding -- 8. Communications -- 9

value maximization model--a process that shows how management integrates accounting, finance, marketing

theory, marketing, and finance to innovation management. This approach provides the student with a full