by
Elliott, Richard H., author.
Format:
Books
Publication Date
2018
Excerpt:
strategies they employ to compete for consumer loyalty.Written by international experts in the field, the
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2017
Excerpt:
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
by
Slade, Catharine, author.
Format:
Books
Publication Date
2016
Excerpt:
behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2013
Excerpt:
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
by
Chipp, Kerry.
Format:
Books
Publication Date
2004
Excerpt:
-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing


