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1. 
Cover image for Positioning : the battle for your mind
by 
Ries, Al.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Positioning a Service: Mailgram -- Positioning a Long Island Bank -- Positioning a New Jersey Bank
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2. 
Cover image for Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
1996
Excerpt: 
," "multicultural analysis," and the "disruption bank." He then demonstrates--with the help of dozens of galvanizing
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