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13.

Transport economic theory

Jara-Diaz, Sergio.

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Inhaltsverzeichnis http://swbplus.bsz-bw.de/bsz267527411inh.htm

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Publication Date

2007

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Transport economic theory / Jara-Diaz, Sergio.

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14.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

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Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Publication Date

2006

Excerpt:

SECTION I. BRAND THEORY REVISITED -- Challenges To The Old Model Of Branding -- A New Theory Of

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15.

Introduction to public relations and advertising

Du Plessis, D. F.

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Publication Date

2000

Excerpt:

nature of advertising ; The relevance accessibility model of advertising ; The functions and power of

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16.

Narratology : introduction to the theory of narrative

Bal, Mieke, 1946-

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=468878&site=ehost-live

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Publication Date

1997

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Narratology : introduction to the theory of narrative / Bal, Mieke, 1946-

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