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1. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Format: 
Books
Publication Date 
2009
Excerpt: 
Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw
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by 
Carter, Ronald, 1947-
Format: 
Books
Publication Date 
2008
Excerpt: 
<a href="http://www.gbv.de/dms/goettingen/53435615X.pdf">http://www.gbv.de/dms/goettingen/53435615X
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3. 
Cover image for How to write great copy : learn the unwritten rules of copywriting
by 
Gettins, Dominic.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=18789">http://www.books24x7.com/marc
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by 
Bernstein, Nola [et al]
Format: 
Books
Publication Date 
2005
Excerpt: 
519.5 B531X 2005
Available: Copies:
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