Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

An exploration of consumer tribes and their role in strategic brand communication

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Alcohol affair : the influence of experiential marketing on purchase behaviour

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

An analysis of how brand reputation affects female consumer choice of cigarette brands