Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI

, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.

Direct marketing for nonprofits : essential techniques for the new era / Lautman, Kay Partney.

Financial services direct marketing : tactics, techniques and strategies / Rosenfield, James R.

The handbook of international direct and e-marketing.

Social Media Marketing: Integrated marketing communications, peronal selling, public realtions

Integrated marketing communication / Mulder, D. (Dalmé)

Principles of marketing / Kotler, Philip, author.

Marketing communication : an integrated approach / Koekemoer, Ludi.

, creative directors, freelance writers, marketing managers . . . even small business owners and information

International Trade -- Foreign Direct Investment -- Regional Economic Integration -- Part Four: The Global

The content marketing handbook : how to double the results of your marketing campaigns / Bly