-- Metaphors -- How to Play the Metaphor Game -- Things to Consider -- Advertising Analysis -- Playing Aaron

Analysis -- Fantasy Theme Analysis -- Narrative Analysis -- Metaphor Analysis -- Discourse Analysis

-- Storytelling -- Third-Person Technique -- ZMET (Zaltman Metaphor Elicitation Technique) -- Global Concerns

Personality ; Two-fers: Comparisons, Before and After, and Other Dualities ; Reversal ; Visual Metaphor

-- Constructing Cultural Metaphors -- Reading and Using This Book -- When Culture Does, and Does Not, Matter -- pt

anthropology -- Mysticism and gender: a hermeneutic of experience -- Reading gender and metaphor in Ibn 'Arabī

-- 25.The push-pull of Indigenous Sami family reindeer herding enterprises: a metaphor for sustainable

politics -- Social structures and political functions -- The organic metaphor -- The political system

's changing discourses on Africa / Qing Cao ; Zhuge Liang and Meng Huo: A metaphor for Sino-African relations

thinking and change -- Metaphors and vision -- Revision -- Recommended reading -- ch. 2 Constructing Change

.D. (After Decline of behaviorism) Behaviorism Reconsidered Information-Processing: A Computer Metaphor for

-- ch. 3 From Metaphor to the Life-World: Ricoeur's Metaphoric Subjectivity / Fiona Tomkinson -- ch. 4