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13.

Cover image for Focus groups : theory and practice

Focus groups : theory and practice

by

Stewart, David W.

Format:

Books

Publication Date

2015

Excerpt:

Groups -- Interpersonal Style and Communication Pattern -- Nonverbal Communication -- Social Power

Available: Copies:

14.

Cover image for Global marketing

Global marketing

Global marketing

by

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

Global marketing / Keegan, Warren J. author.

Available: Copies:

15.

Cover image for Marketing communications

Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2015

Excerpt:

Communication in marketing.

Available: Copies:

16.

Cover image for Marketing communication : an integrated approach

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

Communication in marketing.

Available: Copies:

17.

Cover image for Business communication

Business communication

by

Daniels, Dawn, author.

Format:

Books

Publication Date

2014

Excerpt:

Business communication / Daniels, Dawn, author.

Available: Copies:

18.

Cover image for Brief : make a bigger impact by saying less

Brief : make a bigger impact by saying less

by

McCormack, Joseph, 1965- author.

Format:

Electronic Resources

Publication Date

2014

Excerpt:

Interpersonal communication.

Available: Copies:

19.

Cover image for Handbook of research on marketing and corporate social responsibility

Handbook of research on marketing and corporate social responsibility

by

Hill, Ronald Paul, editor of compilation.

Format:

Books

Publication Date

2014

Excerpt:

Handbook of research on marketing and corporate social responsibility / Hill, Ronald Paul, editor

Available: Copies:

20.

Cover image for Marketing communications management : analysis, planning, implementation

Marketing communications management : analysis, planning, implementation

Marketing communications management : analysis, planning, implementation

by

Copley, Paul, 1952- author.

Format:

Books

Publication Date

2014

Excerpt:

Communication in marketing.

Available: Copies:

21.

Cover image for Consumer democracy : the marketing of politics

Consumer democracy : the marketing of politics

Consumer democracy : the marketing of politics

by

Scammell, Margaret.

Format:

Books

Publication Date

2014

Excerpt:

Communication in politics.

Available: Copies:

22.

Cover image for Integrated organisational communication

Integrated organisational communication

Integrated organisational communication

by

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Communication in marketing.

Available: Copies:

23.

Cover image for Integrated organisational communication

Integrated organisational communication

Integrated organisational communication

by

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

Communication in marketing.

Available: Copies:

24.

Cover image for This is PR : the realities of public relations

This is PR : the realities of public relations

by

Newsom, Doug.

Format:

Books

Publication Date

2013

Excerpt:

Communication in marketing.

Available: Copies:

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Library: 1:IIEMSA

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Author

Kotler, Philip.

(5)

Shimp, Terence A.

(5)

Belch, George E. (George Edward), 1951-

(4)

(4)

Koekemoer, Ludi.

(4)

Angelopulo, G. C. (George Charles), 1956-

(3)

(3)

Clow, Kenneth E.

(3)

Van Heerden, Neels, 1957-

(3)

Barker, Rachel, 1958-

(2)

Belch, Michael A.

(2)

(2)

Bowen, John (John T.), 1948-

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

Cant, M. C. (Michael Colin), 1957- editor.

(2)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Hackley, Christopher E.

(2)

Harris, Thomas L., 1931-

(2)

Institute of Marketing Management.

(2)

Lamb, Charles W.

(2)

Makens, James C.

(2)

McDonald, Malcolm.

(2)

(2)

Pettinger, Richard.

(2)

(1)

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Ansary, Adel I.

(1)

Antonio Fernando Guimaraes

(1)

Armstrong, Gary (Gary M.), author.

(1)

Baines, Paul, 1973-

(1)

Balmer, John M. T.

(1)

Bamossy, Gary J., 1949-

(1)

Barker, Rachel, 1958- editor.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Bellman, Steven.

(1)

Bensley, Robert J.

(1)

Bergh, Joeri van den, 1971-

(1)

Billings, Andrew C.

(1)

(1)

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bothma, Neels, 1959-

(1)

(1)

Breakenridge, Deirdre.

(1)

Brock, Timothy C., 1935-

(1)

Brookins-Fisher, Jodi.

(1)

Burke, Robert E.

(1)

(1)

Caywood, Clarke L., 1947-

(1)

Chan-Olmsted, Sylvia M.

(1)

Chartered Institute of Marketing.

(1)

Chelsom, John V.

(1)

(1)

Clarke, Janice, 1943- editor.

(1)

Conrad, Christian A., 1966-

(1)

Cook, Gordon, 1948-

(1)

Copley, Paul, 1952- author.

(1)

Costa, Janeen Arnold.

(1)

Cox, J. Robert.

(1)

Crosby, Richard A., 1959-

(1)

Daniels, Dawn, author.

(1)

Dann, Stephen, 1973-

(1)

(1)

Daymon, Christine.

(1)

DeSanto, Barbara, 1950-

(1)

DiClemente, Ralph J.

(1)

Donovan, Rob, 1944-

(1)

Duncan, Tom (Thomas R.)

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

Egan, John, 1952-

(1)

Egan, John, 1952- author.

(1)

Elliott, Richard H.

(1)

Elliott, Richard.

(1)

Ellson, Tony, 1953-

(1)

Fabius, Raymond J., editor.

(1)

Fernandez, Joseph, 1968-

(1)

Fielding, M. L. (Michael L.)

(1)

Fill, Chris. Marketing communications.

(1)

(1)

Fishbach, Stephen.

(1)

Fisher, Melanie A.

(1)

Floch, Jean-Marie, 1947-

(1)

Friedman, Leonard H.

(1)

Frost, Raymond, 1960-

(1)

Gambetti, Rossella.

(1)

Geuens, Maggie, 1969-

(1)

Gillis, Tamara L.

(1)

Govoni, Norman A. P.

(1)

(1)

Green, Mark C., author.

(1)

Green, Melanie C.

(1)

(1)

Grönroos, Christian, 1947-

(1)

Hawkins, Del I.

(1)

Heath, Robert L. (Robert Lawrence), 1941-

(1)

Henley, Nadine.

(1)

Hicks, Nancy J.

(1)

Hill, Mark E., 1957-

(1)

Hill, Ronald Paul, editor of compilation.

(1)

Hinton, Matthew.

(1)

Holloway, Immy.

(1)

Holtzhausen, Lida

(1)

Hopwood, Maria.

(1)

Horn, Jenni Middleton, author.

(1)

Horowitz, Melissa R., editor.

(1)

Hunter, Amie, author.

(1)

International Association of Business Communicators.

(1)

Ismail, Zenobia.

(1)

Jefkins, Frank William.

(1)

(1)

(1)

Kazmi, S. H. H.

(1)

Keegan, Warren J. author.

(1)

Kim, Chʻung-hyŏn, 1950-

(1)

Kiousis, Spiro.

(1)

Kitchen, Philip J.

(1)

(1)

Kotler, Philip, author.

(1)

Kotler, Philip. Social marketing.

(1)

Kruckeberg, Dean.

(1)

Lee, Julie, 1948-

(1)

Lee, Nancy, 1932-

(1)

Lee, Nancy, 1945-

(1)

Lees-Marshment, Jennifer.

(1)

Maarek, Philippe J.

(1)

Markle, William H.

(1)

McCormack, Joseph, 1965- author.

(1)

McGhie, Venicia, author.

(1)

(1)

(1)

(1)

Monash University. Dept. of Marketing.

(1)

(1)

Moss, Danny, 1954-

(1)

Mulder, D. (Dalmé)

(1)

Nash, David B., editor.

(1)

(1)

(1)

(1)

Ngambi, Hellicy Chakosamoto.

(1)

Nicols, Christina.

(1)

Nussbaum, Jon F.

(1)

Opresnik, Marc O. (Marc Oliver), 1969- contributor.

(1)

Ouwersloot, Hans.

(1)

Parente, Donald.

(1)

Parrott, Roxanne.

(1)

Payne, Andrew C.

(1)

Payne, Andrew C. Management for engineers.

(1)

Pelsmacker, Patrick de, 1957-

(1)

Podnar, Klement.

(1)

(1)

Powell, Melanie.

(1)

Prentice, Ann E.

(1)

Quester, Pascale G. (Pascale Genevieve)

(1)

Quigley, Stephen P. (Stephen Patrick), 1927-

(1)

Racom Communications.

(1)

Reavill, Lawrence R. P.

(1)

Rensburg, Ronel S.

(1)

Rensburg, Ronél S.

(1)

Ringland, Gill.

(1)

Robinson, Matthew J.

(1)

Rossiter, John R.

(1)

Rousseau, Deon.

(1)

Salazar, Laura Francisca, 1960-

(1)

Samli, A. Coskun.

(1)

Sarow, Marilyn S.

(1)

Scammell, Margaret.

(1)

Scott, David Meerman.

(1)

Scott, David Meerman. New rules of marketing and PR.

(1)

Seitel, Fraser P.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shamdasani, Prem N.

(1)

Sheehan, Kim Bartel.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Skinner, James.

(1)

Skoufalos, Alexis, editor.

(1)

Smego, Raymond A., Jr.

(1)

Smith, P. R. (Paul Russell), 1957-

(1)

(1)

Stewart, David W.

(1)

(1)

Strömbäck, Jesper.

(1)

Stuart, Bonnye E.

(1)

Stuart, Laurence P.

(1)

Tassiopoulos, Dimitri.

(1)

(1)

Thompson, Marjorie, 1957-

(1)

Thompson, Teresa L.

(1)

Toth, Elizabeth L.

(1)

Usunier, Jean-Claude.

(1)

Van Jaarsveldt, Marita, author.

(1)

Van Rooyen, Rob.

(1)

Van Vuuren, Tania, author.

(1)

VanSlyke Turk, Judy.

(1)

Format

(130)

Electronic Resources

(3)

Item Category 1

Material Type

Language

(133)

Shelf Location

Publication Date

Subject

Communication in marketing.

(55)

(22)

(22)

Sales promotion.

(18)

Marketing -- Management.

(10)

Public relations.

(10)

Business communication.

(5)

Internet marketing.

(5)

Communication in management.

(4)

Consumer behavior.

(4)

Direct marketing.

(4)

(4)

Marketing -- South Africa -- Management.

(4)

Social marketing.

(4)

Strategic planning.

(4)

Branding (Marketing)

(3)

Campaign management.

(3)

Communication in politics.

(3)

Electronic commerce.

(3)

Intercultural communication.

(3)

(3)

Marketing -- Political aspects.

(3)

Political campaigns.

(3)

Public relations and politics.

(3)

(3)

Advertising -- Brand name products.

(2)

Advertising -- Management.

(2)

Advertising -- South Africa.

(2)

Advertising campaigns.

(2)

Behavior modification.

(2)

(2)

Communicatief handelen.

(2)

Communication en marketing.

(2)

Communication in organizations.

(2)

(2)

Consumer behavior -- Cross-cultural studies.

(2)

Customer relations.

(2)

Electronic books.

(2)

Health Education -- methods.

(2)

Hospitality industry -- Marketing.

(2)

(2)

(2)

Marketing -- Social aspects.

(2)

Marketing -- South Africa.

(2)

Marketing channels.

(2)

Mass media and sports.

(2)

(2)

Sales promotion -- South Africa.

(2)

Social responsibility of business.

(2)

Target marketing.

(2)

Tourism -- Marketing.

(2)

(2)

Advertising -- Research.

(1)

Advertising -- Social aspects.

(1)

Advertising, Political.

(1)

Africa, Southern.

(1)

Athletic clubs -- Management.

(1)

Attachment behavior.

(1)

(1)

BUSINESS & ECONOMICS -- Industrial Management.

(1)

BUSINESS & ECONOMICS -- Management Science.

(1)

BUSINESS & ECONOMICS -- Management.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

BUSINESS & ECONOMICS -- Organizational Behavior.

(1)

(1)

Belanghebbenden.

(1)

(1)

(1)

Brand name products -- Management.

(1)

Brand name products -- Marketing -- Management.

(1)

Branding (Marketing) -- Congresses.

(1)

Broadcasting -- Management.

(1)

Business communication -- Cross-cultural studies.

(1)

Business communication -- Handbooks, manuals, etc.

(1)

Business communication -- Problems, exercises, etc.

(1)

Business networks.

(1)

Canales de comercialización.

(1)

Communication -- Review.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in management -- Cross-cultural studies.

(1)

Communication in marketing -- Dictionaries.

(1)

Communication in marketing -- Europe.

(1)

Communication in marketing -- France.

(1)

Communication in marketing -- India.

(1)

Communication in marketing -- Social aspects.

(1)

Communication in marketing -- South Africa.

(1)

Communication in medicine -- Handbooks, manuals, etc.

(1)

Communication in medicine.

(1)

Communication in organizations

(1)

Communication in organizations -- Congresses.

(1)

Communication in organizations -- Cross-cultural studies.

(1)

Communication in organizations -- United States.

(1)

Communication in organizations Case studies

(1)

Communication in politics -- United States.

(1)

Communication in sports.

(1)

Communication in the environmental sciences -- Textbooks.

(1)

Community Health Services -- methods.

(1)

Community health services -- Handbooks, manuals, etc.

(1)

Comunicación en mercadeo.

(1)

Consumer behavior -- 21st century.

(1)

Consumer behavior -- Australia -- Case studies.

(1)

Consumer behavior -- Australia.

(1)

Consumer behavior -- India.

(1)

Consumer behavior -- New Zealand -- Case studies.

(1)

Consumer behavior -- New Zealand.

(1)

Consumers -- South Africa.

(1)

Consumers' preferences -- Cross-cultural studies.

(1)

(1)

Corporate culture -- Congresses.

(1)

Corporate culture.

(1)

Corporate image -- Congresses.

(1)

Corporations -- Public relations -- Case studies.

(1)

Corporations -- Public relations -- Moral and ethical aspects.

(1)

Corporations -- Public relations -- Research -- Methodology.

(1)

Corporations -- Public relations.

(1)

Delivery of Health Care -- economics -- United States.

(1)

Delivery of Health Care -- organization & administration -- Review.

(1)

Delivery of Health Care -- organization & administration -- United States.

(1)

(1)

Disease Management -- United States.

(1)

Družbena omrežja.

(1)

Electronic commerce -- Africa, Southern.

(1)

Engineering -- Management.

(1)

Ethnicity -- Cross-cultural studies.

(1)

Export marketing -- Social aspects.

(1)

Export marketing.

(1)

(1)

(1)

Health Care Reform -- United States.

(1)

Health Communication -- methods.

(1)

Health Promotion -- United States.

(1)

Health Promotion -- methods -- Review.

(1)

Health Promotion -- methods.

(1)

Health Promotion.

(1)

Health behavior.

(1)

Health education -- Handbooks, manuals, etc.

(1)

Health education -- United States.

(1)

Health services administration.

(1)

Hôtels -- Gestion.

(1)

Image (Psychology)

(1)

Imagery (Psychology)

(1)

Influence (Psychology)

(1)

Information resources management.

(1)

Integriertes Management.

(1)

International business enterprises -- Case studies.

(1)

International business enterprises -- Social aspects.

(1)

International trade.

(1)

Interne Kommunikation

(1)

Interne communicatie.

(1)

Internet marketing -- Africa, Southern.

(1)

Interpersonal communication.

(1)

Knowledge management.

(1)

Kommunikationsmodell.

(1)

Kommunikationsstrategie.

(1)

Kommunikatives Handeln.

(1)

LANGUAGE ARTS & DISCIPLINES / Journalism.

(1)

Leermiddelen (vorm)

(1)

(1)

Library administration -- United States.

(1)

Library administration.

(1)

Management -- Study and teaching.

(1)

(1)

Market segmentation.

(1)

Market surveys -- Australia -- Case studies.

(1)

Market surveys -- Australia.

(1)

Market surveys -- New Zealand -- Case studies.

(1)

Market surveys -- New Zealand.

(1)

Marketing -- 21st century.

(1)

Marketing -- Afrique du Sud -- Gestion.

(1)

Marketing -- Afrique du Sud.

(1)

Marketing -- Dictionaries.

(1)

Marketing -- Management -- Congresses.

(1)

Marketing -- Planning.

(1)

Marketing -- methods.

(1)

Marketing direct.

(1)

Marketing public relations

(1)

Marketing research -- Methodology.

(1)

Marktkommunikation.

(1)

Mass media and the environment -- Textbooks.

(1)

(1)

Medical care -- United States.

(1)

Množični mediji.

(1)

Models, Theoretical.

(1)

Newsletters -- Publishing.

(1)

(1)

Odnosi z javnostmi.

(1)

Online-Marketing.

(1)

Oral communication.

(1)

(1)

Patient Education as Topic -- methods -- Review.

(1)

Personnel Management -- methods.

(1)

Persuasion (Psychology)

(1)

Physician and patient -- Handbooks, manuals, etc.

(1)

Physician-Patient Relations -- Review.

(1)

Political campaigns -- United States.

(1)

Positioning (Advertising)

(1)

Promoción de ventas.

(1)

Public Health Administration -- methods.

(1)

Public Health Practice.

(1)

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