Search Results for Advertising -- History.

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Chinese medicine men : consumer culture in China and Southeast Asia

Cochran, Sherman, 1940-

Table of contents only http://www.loc.gov/catdir/toc/fy0613/2005043546.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior -- Southeast Asia -- History.

Available: Copies:

Handbook of qualitative research methods in marketing

Belk, Russell W.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html

Format:

Books

Publication Date

2006

Excerpt:

-sited ethnographic market studies / In pursuit of the 'inside view' : training the gaze on advertising and market

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Window to the future : the golden age of television marketing and advertising

Kosareff, Steve.

Table of contents http://www.loc.gov/catdir/toc/ecip053/2004026852.html

Format:

Books

Publication Date

2005

Excerpt:

Window to the future : the golden age of television marketing and advertising / Kosareff, Steve.

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The essence of capitalism : the origins of our future

McQueen, Humphrey, 1942-

Format:

Books

Publication Date

2003

Excerpt:

Coca Cola (Trademark) -- History.

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

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Introduction to public relations and advertising

Du Plessis, D. F.

Format:

Books

Publication Date

2000

Excerpt:

Introduction to public relations and advertising / Du Plessis, D. F.

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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

advertising - and the rest is history. Why has this approach become a marketing legend? Because there are more

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Negotiating the past : the making of memory in South Africa

Nuttall, Sarah.

Book review (H-Net) http://www.h-net.org/review/hrev-a0b4m8-aa
Publisher description http://www.loc.gov/catdir/enhancements/fy0604/98163568-d.html

Format:

Books

Publication Date

1998

Excerpt:

South Africa -- History.

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The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s

Garvey, Ellen Gruber.

Format:

Books

Publication Date

1996

Excerpt:

Short stories -- Publishing -- United States -- History -- 19th century.

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