. Media content and media audiences.

your audiences using the key digital marketing platforms. This new edition has been streamlined to

and inform African governments, policy makers, practitioners, as well as scholarly audiences on the

Culture, Gender and Power -- Consumer Culture, Audiences and Identity -- Digital Culture, Social Media and

diverse manifestations -- Theorising and researching audiences and users -- Political economy of the

Audience engagement

plan and conducting a situation analysis -- Segmenting, evaluating and selecting target audiences

television audiences / Effects and cultivation / Active audience and uses and gratifications / Raced

energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.

and professional needs of scholar practitioners. The book is applicable to broad audiences with

, docusoaps, teen drama, cosmetic surgery, media Islamophobia, sport, telenovelas, news audiences, pornography

organization -- A brief introduction to action research -- Three audiences, voices or practices -- Enacting