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1. 
Cover image for The global corporate brand book
by 
Morley, Michael.
Format: 
Books
Publication Date 
2009
Excerpt: 
The global corporate brand book / Morley, Michael.
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2. 
Cover image for Brand management : research, theory and practice
by 
Heding, Tilde.
Format: 
Books
Publication Date 
2009
Excerpt: 
Brand management : research, theory and practice / Heding, Tilde.
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3. 
Cover image for Handbook on brand and experience management
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
2008
Excerpt: 
Handbook on brand and experience management / Schmitt, Bernd.
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4. 
Cover image for Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by 
Light, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their
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5. 
Cover image for 60-minute brand strategist : the essential brand book for marketing professionals
by 
Mootee, Idris, 1958-
Format: 
Books
Publication Date 
2013
Excerpt: 
60-minute brand strategist : the essential brand book for marketing professionals / Mootee, Idris
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6. 
Cover image for Trademark valuation : a tool for brand management
by 
Smith, Gordon V., 1937- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Trademark valuation : a tool for brand management / Smith, Gordon V., 1937- author.
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7. 
Cover image for Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
Positioning the brand : an inside-out approach / Riezebos, H. J., 1960-
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8. 
Cover image for Luxury brand management : a world of priviledge
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
Luxury brand management : a world of priviledge / Chevalier, Michel, 1943-
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9. 
Cover image for Brands and brand management : contemporary research perspectives
by 
Loken, Barbara.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brands and brand management : contemporary research perspectives / Loken, Barbara.
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10. 
Cover image for U R a brand : how smart people brand themselves for business success
by 
Kaputa, Catherine, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
U R a brand : how smart people brand themselves for business success / Kaputa, Catherine, 1948-
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by 
Van Dyk, Laetitia.
Format: 
Books
Publication Date 
2004
Excerpt: 
Transforming your employment brand : the ABSA experience / Van Dyk, Laetitia.
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12. 
Cover image for Advanced brand management : from vision to valuation
by 
Temporal, Paul.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advanced brand management : from vision to valuation / Temporal, Paul.
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