Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

. III UNDERSTANDING CONSUMERS AND MARKETS -- 7. Consumer Behaviour and Brand Buying Decisions -- About

Marketing research.

Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.

The Arab world unbound : tapping into the power of 350 million consumers / Mahajan, Vijay, 1948-

research topic -- Reviewing existing literature -- Formulating the research problem and posing the research

Generation Y in consumer and labour markets / Parment, Anders, 1972-

interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Consumer behaviour / Schiffman, Leon G.

Sensory marketing : research on the sensuality of products / Krishna, Aradhna.

Brands and brand management : contemporary research perspectives / Loken, Barbara.