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Print
by 
Burke, Rory, 1952-
Format: 
Books
Publication Date 
2023
Excerpt: 
-- Portfolio and Programme management -- Project stakeholder management -- Business case strategy phase
Available: Copies:
26. 
Cover image for Public relations and communications : from theory to practice
by 
O'Donnell, Aoife, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Business communication.
Available: Copies:
27. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Contemporary strategy analysis / Grant, Robert M., 1948- author.
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by 
J.A.A (Kobus) Lazenby editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
-- Chapter13: Strategy choice -- Part III: Strategy implementation -- Chapter 14: Strategy implementation and
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by 
Skae, F. O. (Frederick Owen), editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Business enterprises -- Finance -- Problems, exercises, etc.
Available: Copies:
30. 
Cover image for Fundamentals of risk management : understanding, evaluating and implementing effective enterprise risk management
by 
Hopkin, Paul, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Management is a detailed and comprehensive introduction to commercial and business risk for students and risk
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by 
Shaw, Duncan R., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
altering business operations and strategy. Following a unique, three-part structure, the book offers: * a
Available: Copies:
32. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
33. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- Communication strategy and advertising strategy -- Advertising strategy and creative development -- Media and
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2020
Excerpt: 
explanations of the marketing principles in a business. A number of fundamental aspects of marketing are
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by 
Wiid, JA
Format: 
Books
Publication Date 
2020
Excerpt: 
1.OverView of Strategic marketing -- 2.Ananlysis of the external marketing or business environment
Available: Copies:
36. 
Cover image for International business
by 
Collinson, Simon, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
International business / Collinson, Simon, author.
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