Communication research : techniques, methods and applications / Du Plooy, Gertruida M.

Vision through Market Research -- Emerging Markets -- Multinational Market Regions and Market Groups

-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and

-- Integrated marketing communications and international advertising -- Personal selling and sales management

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

professionals and academics who bring their original research findings and first-hand experience of the tourism

-- Hospitality and Travel Marketing System -- Planning: Research and Analysis -- Customer Behavior -- Analyzing

Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process

Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising