by
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format:
Books
Publication Date
2001
Excerpt:
Marketing management : knowledge and skills / Peter, J. Paul.
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
and sales management -- Pricing for international markets -- Negotiating with international customers
by
Shimp, Terence A.
Format:
Books
Publication Date
1997
Excerpt:
Shimp, Terence A. Promotion management & marketing communications.
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
Marketing -- Management.
by
Govoni, Norman A. P.
Format:
Books
Publication Date
1986
Excerpt:
Sales promotion.


