-- Developing project proposals -- Part II: Planning, performing, and controlling a project -- Defining scope

management -- Risk management -- Incident response and contingency planning -- Legal, ethical, and

Strategic planning -- South Africa.

, Chapter 7: Planning and executing a PR programme ; Chapter 8: Public relations budgeting; Chapter 9

evidence -- Marketing planning, implementation and control -- People, process and physical evidence

marketing planning -- 6. The tourism and hospitality marketing environment -- 7. Market segmentation

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

to write compelling content -- Planning your content marketing campaign -- Integrating content with

Strategic planning.

labour relations system -- Human resource planning -- Staffing an organisation -- Managing diverse and

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion