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13. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Format: 
Books
Publication Date 
2013
Excerpt: 
Effective Customer Rewards Program -- 10 "I Brake for Testing": Measuring Success and Tweaking Your Program
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14. 
Cover image for Strategic information systems management
by 
Grant, Kevin, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
) -- Case study: London Ambulance Service-from failure to success -- Conclusion -- Key learning points
Available: Copies:
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