learning to the most current developments in technology and business today. Key concepts and skills within

claim, gives them the ability to solve business problems using marketing research. New technology will

Information technology -- Management.

: Motivating and leading PR teams; Chapter 10: Digital technology and PR; Chapter 11: PR research for

, changing communication technology, transformational and authentic leadership, diversity and globalisation

Information technology -- Management.

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

Part I Consumers, marketers, and technology -- Part II The consumer as an individual -- Part III

management -- Human resources and technology -- Managing diversity and regulatory challenges -- Part II

Hamilton -- 19.Using new technology effectively in public relations / Heather Yaxley -- 20.Activism and

, changing communication technology, transformational and authentic leadership, diversity and globalisation

industry where ownership, technology and information are constantly changing. --From publisher description.