-- Planning and organising a CRM strategy -- Implementing customer relationship management in an organisation

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

philanthropy; Corporate social responsibility; Volunteerism; Activism -- Proactive strategy 2: Communication

management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier

-- Strategy, corporate responsibility and ethics -- Organisational culture and change -- Organisational

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

collaboration -- Requirements life cycle management -- Strategy analysis -- Requirements analysis and design

Strategy to Operation with value driven BPM; how to establish a way of Thinking, Working, Modelling and

strategy -- Implementing CRM in an organisation -- Technologies and metrics in CRM.

recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it

communication, corporate communication, etc. ; in determining and implementing strategy, operations and

. Developing the marketing channel. 5. Strategy in marketing channels -- 6. Designing marketing channels -- 7