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13. 
Cover image for Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Format: 
Books
Publication Date 
2007
Excerpt: 
"In addition to managerial effectiveness and efficiency, today's environment calls for new
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by 
Womack, James P.
Format: 
Books
Publication Date 
2007
Excerpt: 
Industrial efficiency.
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15. 
Cover image for Economics
by 
Sloman, John, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
. Markets, efficiency and the public interest -- 12. Applied microeconomics -- PART D. FOUNDATIONS OF
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16. 
Cover image for Economics : principles, problems, and policies
by 
McConnell, Campbell R.
Format: 
Books
Publication Date 
2002
Excerpt: 
competiton and oligopoly; technology, R & D and efficiency -- MICROECONOMICS OF RESOURCE MARKETS -- The
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