research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

communication: the spoken word -- Business communication -- Television and video technology -- Direct

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Marketing Communications -- Research -- Client Research -- Opportunity or Problem Research -- Audience

Corporate communication : a guide to theory and practice / Cornelissen, Joep.

The IABC handbook of organizational communication : a guide to internal communication, public

Sun Press series : Research into higher education.

-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting

borderless world view -- Research methods" measures and motives -- The ethical dimension: a moral imperative.

Human communication : principles and contexts / Tubbs, Stewart L., 1943-

decision-making and marketing research -- Segmenting and targeting markets -- Positioning the firm and its