Professional communication : deliver effective written, spoken and visual messages / English, Jane

Mass communication theory : foundations, ferment, and future / Baran, Stanley J., author.

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

communication: the spoken word -- Business communication -- Television and video technology -- Direct

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

The IABC handbook of organizational communication : a guide to internal communication, public

-- Communication and learning disorders -- Problems related to physical and mental health -- Health-related and

-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and

borderless world view -- Research methods" measures and motives -- The ethical dimension: a moral imperative.

, assessment, intervention, training, supervision, and research are described and discussed"--Page 4 of cover.

decision-making and marketing research -- Segmenting and targeting markets -- Positioning the firm and its