Responsibilities of the PR Writer -- Persuasion -- Research for the Public Relations Writer -- Writing Principles

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

Contemporary advertising / Arens, William F.

Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J

. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

The advertising handbook / Brierley, Sean, 1966-

Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

Introduction to public relations and advertising / Du Plessis, D. F.

management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information