by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
and advertising planning: top-down, bottom-up, and IMC -- Planning media strategy: finding links to
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Format:
Electronic Resources
Publication Date
2003
Excerpt:
alliances -- 11. Selecting a location and planning the facilities -- 12. Projecting financial requirements
by
Edwards, Linda Carol.
Format:
Books
Publication Date
2002
Excerpt:
interdisciplinary unit -- Personal and professional growth -- 8. Beginning a new adventure -- Building a bridge
by
Jones, Christine, MIMgt. MHCIMA.
Publisher description http://catdir.loc.gov/catdir/description/els033/98111564.html
Table of contents http://catdir.loc.gov/catdir/toc/els032/98111564.html
Table of contents http://catdir.loc.gov/catdir/toc/els032/98111564.html
Format:
Books
Publication Date
1998
Excerpt:
application of generic management techniques." "In hotels, buildings, land, assets, people and services are


