-- Advertising, learning and memory -- The attention continuum -- What ad-liking means -- Recognition, recall and

not to draw unwanted attention to herself. Set in the East End of London from the tail-end of the

-- Internet advertising -- 14. The attention continuum -- Can an advertisement work if it gets no attention

grab readers' attention -- Using anecdotes -- Ending your article -- Revising before submitting

Processing of Web Sites -- Exposure -- Attention -- Comprehension and Perception -- Yielding and Acceptance