Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

communication: the spoken word -- Business communication -- Television and video technology -- Direct

Sustainability, participation & culture in communication theory and praxis / Servaes, Jan, 1952

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications

The IABC handbook of organizational communication : a guide to internal communication, public

techniques -- Evaluating information and information sources -- Writing assignments and research reports

-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and

borderless world view -- Research methods" measures and motives -- The ethical dimension: a moral imperative.

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting

, assessment, intervention, training, supervision, and research are described and discussed"--Page 4 of cover.