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13. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Information System -- Internal Records System -- Marketing Intelligence System -- Marketing Research System
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14. 
Cover image for The new marketing : building strong marketing strategies in South Africa today
The new marketing : building strong marketing strategies in South Africa today
The new marketing : building strong marketing strategies in South Africa today
by 
Burgess, Steven M.
Format: 
Books
Publication Date 
1998
Excerpt: 
The new marketing : building strong marketing strategies in South Africa today / Burgess, Steven M.
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15. 
Cover image for Competing in the information age : strategic alignment in practice
Competing in the information age : strategic alignment in practice
Competing in the information age : strategic alignment in practice
by 
Luftman, Jerry N.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0724/95009343-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0606/95009343-d.html
Format: 
Books
Publication Date 
1996
Excerpt: 
investments / Strategic alignment research and practice: a review and research agenda / Glossary of strategic
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