diverse manifestations -- Theorising and researching audiences and users -- Political economy of the

, meanings, and audiences -- New media and technological development -- Semiology -- Reading images and

research design and interpreting research data -- Research of advertising, mass-media audiences and mass

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

. Special audiences -- Ch. 7. What to advertise -- Ch. 8. How to say it -- Ch. 9. Media considerations -- Ch

representation -- Case study: stardom and celebrity -- Ideologies and power -- Case study: news -- Audiences