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1. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
Perceptual Mapping -- Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
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2. 
Cover image for Competitive intelligence
by 
West, Christopher, 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
Intelligence -- Framework for Competitive Analysis -- Mapping the Competitive Landscape -- Drivers of Behaviour
Available: Copies:
4. 
Cover image for Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
, inferential statistics, advertising content analysis, perceptual mapping, advertising spending analysis
Available: Copies:
5. 
Cover image for The mind map book
by 
Buzan, Tony.
Format: 
Books
Publication Date 
1995
Excerpt: 
The brain -- Brainstorming -- Creative thinking -- Mind mapping -- Presentations.
Available: Copies:
6. 
Cover image for Career mastery : keys to taking charge of your career throughout your work life
by 
Levinson, Harry.
Format: 
Books
Publication Date 
1992
Excerpt: 
. The Transformational Dimension of Career Mastery. 11. Preparing for Ongoing Achievement. 12. Mapping
Available: Copies:
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